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Martoo

Visual Identity Guidelines

Martoo is a Dubai-based online grocery platform founded in 2020, offering a wide range of fresh produce, pantry staples, and household essentials. With a focus on quality and convenience, it serves both individual shoppers and businesses through its B2C and B2B channels

Summary

Martoo was created to bring the market experience online. The brand exists to make fresh food feel reliable, friendly, and easy to access, turning everyday grocery purchases into a consistent, trust-driven experience rather than a chore.

Client:

Martoo Online Market LLC

Duration:

4 Weeks

Project Status:

Published

Industry:

Ecommerce, Grocery

My Role:

I led Martoo’s brand identity development, shaping its visual system, logo language, and color palette to communicate freshness, approachability, and trust across packaging, print, and digital touchpoints. 

The Team

1 Brand Designer 
1 Brand Strategist 
1 Visual Designer 
1 Content Lead 

Tools Used

Illustrator
Photoshop
AfterEffects
Miro
GoogleAnalytics
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Some Questions Left Unanswered? Let’s Talk One-on-One!

You can either book a session or send me an email at akankush92@icloud.com  for any additional questions or clarifications.

Looking forward to connecting and discussing further with you!

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