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Brand Pattern & Iconography
Martoo’s iconography and brand pattern system is simple and friendly, designed to support navigation while reinforcing brand personality.
Monogram
The monogram is derived from the smile element of the logo, acting as a compact brand marker. It is used in small-scale applications where full logo visibility is limited, maintaining recognition and consistency.
Iconography
Icons follow a rounded, minimal style that aligns with the logo’s curves. They are designed for clarity at small sizes and consistent use across digital interfaces.
Patterns
Patterns are created using repeated logo elements and line motifs. They add texture and depth while maintaining subtlety and avoiding visual clutter.
