Colors
Martoo’s color palette is inspired by freshness and produce-driven energy. Bold reds create appetite appeal, balanced by clean neutrals and deep blue accents that add trust, contrast, and visual stability.
The Basics
The palette combines vibrant primary tones with supportive neutrals to ensure flexibility across packaging, digital, and environmental applications.
HEX
A hexadecimal way of representing the red, green and blue of screen colors.
RGB
Red, green and blue, the component colors which create all screen colors.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
PMS
Pantone Matching System: Global color numbering for precise color selection and matching.
OKLCH
OKLCH stands for Optimal Color, Lightness, Chroma, and Hue and is a color model designed to be more perceptually uniform.
Please Note
Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.
Primary Accents & Tones
NAME: Spanish Red
HEX: #E0272A
RGB: 224, 39, 42
CMYK: 0, 83, 81, 12
PMS: 485 C
OKLCH: 0.57, 0.24, 29
NAME: Froly
HEX: #FA777E
RGB: 250, 119, 126
CMYK: 0, 52, 50, 2
PMS: 1775 C
OKLCH: 0.71, 0.16, 19
NAME: Cotton Candy Pink
HEX: #FFBCC6
RGB: 255, 188, 198
CMYK: 0, 26, 22, 0
PMS: 705 C
OKLCH: 0.85, 0.07, 16
NAME: Pale Pink
HEX: #F7D2D9
RGB: 247, 210, 217
CMYK: 0, 15, 12, 3
PMS: 705 U
OKLCH: 0.90, 0.04, 14
Secondary Accents & Tones
NAME: Dark Midnight Blue
HEX: #162946
RGB: 22, 41, 70
CMYK: 69, 41, 0, 73
PMS: 296 C
OKLCH: 0.29, 0.07, 259
NAME: Indigo Dye
HEX: #27436E
RGB: 39, 67, 110
CMYK: 65, 39, 0, 57
PMS: 2955 C
OKLCH: 0.41, 0.09, 259
NAME: Blue Yonder
HEX: #3E5F95
RGB: 62, 95, 149
CMYK: 58, 36, 0, 42
PMS: 7686 C
OKLCH: 0.53, 0.11, 259
NAME: Glaucous
HEX: #5C7FB8
RGB: 92, 127, 184
CMYK: 50, 31, 0, 28
PMS: 7455 C
OKLCH: 0.65, 0.12, 259
Black & White
NAME: Black
HEX: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
PMS: Black C
OKLCH: 0.00, 0.00, 0
NAME: Davy’s Grey
HEX: #555555
RGB: 85, 85, 85
CMYK: 0, 0, 0, 67
PMS: Cool Gray 10 C
OKLCH: 0.36, 0.00, 0
NAME: Dark Gray (X11)
HEX: #AAAAAA
RGB: 170, 170, 170
CMYK: 0, 0, 0, 33
PMS: Cool Gray 5 C
OKLCH: 0.70, 0.00, 0
NAME: White
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
PMS: White
OKLCH: 1.00, 0.00, 0