Images
Martoo imagery focuses on freshness, real products, and everyday moments, reinforcing trust and authenticity through clean compositions and natural lighting.
Style
The visual style is bold, minimal, and product-forward. It prioritizes clarity, consistency, and warmth across all applications.
Fresh Produce Focus:
Imagery highlights real fruits and vegetables to reinforce quality.
Clean Backgrounds:
Neutral backdrops keep attention on the product.
Bold Branding:
Strong color blocks and logo presence drive recognition.
Human Touch:
Lifestyle moments add warmth and relatability.
Packaging & Branding in Context
Packaging translates Martoo’s digital identity into physical form, ensuring consistency and instant recognition during delivery and unboxing.
Stationary and Print
Print materials maintain a clean hierarchy, reinforcing professionalism and trust through restrained layouts and consistent branding.
Digital and UI
The digital system prioritizes clarity, speed, and ease of navigation, supporting a smooth online shopping experience.
Retail and Environmental
Environmental branding applies the identity at scale, maintaining visibility and coherence across signage and physical touchpoints.
