Logo
The Martoo logo is designed to be bold, memorable, and instantly friendly. Its strong wordmark paired with a subtle smile element reinforces approachability while maintaining clarity and confidence across both digital and physical applications.
Logo Concept
The logo is built around a sturdy typographic foundation that communicates reliability, balanced with a curved smile element that adds warmth and personality. This combination reflects Martoo’s promise of dependable service delivered with a human touch, echoing the friendliness of local markets.
Logo tone exploration
Early wordmark exploration
Lookup
The logo lockup combines a bold wordmark with an integrated smile symbol, allowing it to function seamlessly across packaging, signage, and digital interfaces. The system ensures flexibility while maintaining consistent recognition at all sizes.
Safezone
Clear space around the logo is defined using the width of the smile element. This space ensures legibility and visual impact by preventing interference from surrounding elements, maintaining brand clarity across crowded layouts.
Safezone equals width of smile curve
Minimum clear space maintained on all sides
Logo Colors
The logo uses Martoo Red as its primary expression to signal freshness, energy, and appetite appeal. When required, monochrome black or white versions ensure visibility and consistency across varied backgrounds and materials.
The logo should never be distorted, stretched, or altered. Avoid changing colors outside the approved palette, applying effects, or placing it on low-contrast backgrounds. Misuse weakens recognition and undermines brand trust.
Ensure strong contrast with background images
Do not rotate the logo
Do not place the logo in a holding shape
Do not lock-up text close to the logo
Do not use colors outside the brand palette
Do not use dark logo on dark background
Do not use white logo on light background
Do not rearrange the elements of the logo
Do not add a drop shadow or effects to the logo