Typography
Martoo’s typography system is clean, modern, and highly legible. It balances friendliness with structure, ensuring clarity across screens, packaging, and print while supporting the brand’s approachable and dependable personality.
Font
Galano Grotesque was chosen for its contemporary proportions, strong readability, and geometric warmth. The typeface supports Martoo’s bold yet friendly tone, performing consistently across digital interfaces and physical applications while reinforcing brand confidence.
Weights & Styles
A controlled range of weights creates hierarchy and clarity. Semi Bold is used for emphasis and headlines, Medium for subheads, and Regular for body copy, ensuring balance and readability across all brand materials.
Typeface Settings
Careful control of kerning and tracking ensures clarity and consistency, particularly at smaller sizes and on screens where readability is critical.
Kerning: The space between individual letters.
Tracking: The space between all letters
The following tables define recommended typographic settings for screen and print applications, ensuring consistency, readability, and visual harmony across all brand touchpoints.